British Airways has introduced a three-year partnership with the British Red Cross as a part of its BA Better World Community Fund programme, supporting communities throughout the UK in instances of emergency. British Airways’ funding will assist the British Red Cross attain individuals in instances of disaster, from native small-scale incidents to nationwide disasters, offering psychological and sensible help to these affected.
The British Red Cross responds to an emergency within the UK roughly each 4 hours, and the partnership will present the charity with funding for gear and automobiles to enhance response effectiveness and strengthen its group resilience work. It follows the success of a joint 2019 Kindness Travels marketing campaign, the place British Airways colleagues signed up as volunteers to assist their native communities in emergency conditions.
Carrie Harris, British Airways’ director of sustainability, stated: “The British Red Cross does incredible work to support people and communities when they need it most, in times of crisis. We’re delighted and proud to be able to support them through our BA Better World Community Fund. By doing so through our Crowdfunder platform, we hope our contribution can also create the platform for others to support the work of the British Red Cross too.”
Chris Davies, head of disaster response on the British Red Cross, stated: “We are delighted to be continuing our partnership with British Airways through the BA Better World Community Fund. As the last few years have shown, crises can happen to anyone, at anytime, anywhere in the UK – whether that’s a house fire, flood, terrorist incident, or search and rescue emergency. But with British Airways’ ongoing support, our teams will be able to support UK communities during their moments of greatest need and build their resilience for the future. I look forward to seeing the partnership go from strength to strength over the next three years.”
For greater than 30 years, British Airways has supported progressive group initiatives throughout the UK and around the globe. In April, the airline launched the BA Better World Community Fund, to ship life-changing alternatives and support native communities. The BA Better World sustainability programme types strands; People, Planet and Responsible Business. The programme represents British Airways’ dedication to creating an excellent place to work, lowering emissions and waste and creating an enduring optimistic impression in communities.
While British Airways’ partnership with the British Red Cross is targeted on motion within the UK, internationally, British Airways has been supporting the work of the Disasters Emergency Committee (DEC) since 2013, serving to to make sure very important aid will get to the place it’s wanted as shortly as attainable, to save lots of lives and rebuild shattered communities.
Through the DEC, British Airways has supplied help and funding for the Ukrainian Humanitarian Appeal and the Pakistan Floods Crisis, working with IAG Cargo to ship support shipments, alongside offering flights and extra baggage to assist the aid effort.